Modna kuća Balmain angažovala digitalne modele

Balmainov kreativni direktor Olivier Rusteing se već proslavio mladenačkim trendi projektima, koji uveliko uključuju društvene mreže, odnosno nove tehnologije. Tako je nastao heštag #BalmainArmy koji službeno označava modele i poznate koji nose Balmain, a neslužbeno bilo koga u odjeći koju potpisuje ovaj brend.

Najnoviji članovi ove vojske nisu niti žive osobe. U pitanju su digitalni supermodeli. Uz Shudu, prvi već proslavljeni digitalni model, tu su i Francuskinja Margot i  Xhi, kineska ljepotica kratke kose.

Novi modeli su već aktivni na Balmainovim društvenim mrežama i vrijedno rade.

MARGOT + ZHI The new virtual troops reflect the same beautiful diverse mix, strong confidence and eagerness to explore new worlds. Anyone and everyone is always welcome to join the #BALMAINARMY. Discover more through the link in bio. In collaboration with #CameronJamesWilson @shudu.gram 3D garments by @itsclo3d #BALMAINPF18 #BALMAINBBOX

A post shared by BALMAIN (@balmain) on Aug 30, 2018 at 5:12am PDT

SHUDU Wearing designs from the #BALMAINPF18 collection, the new virtual #BALMAINARMY members are set in poses recalling iconic music images. Discover more through the link in bio. In collaboration with #CameronJamesWilson @shudu.gram 3D garments by @itsclo3d #BALMAINBBOX

A post shared by BALMAIN (@balmain) on Aug 30, 2018 at 8:19am PDT

ZHI Carrying the Flash #BALMAINBBOX bag, now available in BALMAIN Stores and on ‪BALMAIN.COM @shudu.gram @itsclo3d #BALMAINARMY #BALMAINPF18

A post shared by BALMAIN (@balmain) on Aug 31, 2018 at 3:28am PDT

BALMAIN’S NEW VIRTUAL ARMY Introducing the first three members of the new virtual #BALMAINARMY: Margot, Shudu and Zhi. Discover more through the link in bio. In collaboration with #CameronJamesWilson @shudu.gram 3D garments by @itsclo3d #BALMAINPF18 #BALMAINBBOX

A post shared by BALMAIN (@balmain) on Aug 30, 2018 at 5:10am PDT

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